OpenAI Launches Sora 2 and Viral AI Video App That’s Topping the Charts

FEATURED INSIGHT💡

Sora 2 + Sora App: AI Video Meets the Social Feed

OpenAI rolled out Sora 2 and the Sora app, pairing higher-fidelity video generation with a TikTok-style feed. The headline feature: “cameos”, where users can upload a likeness and drop themselves (or friends) into scenes, with revocable access controls. The app is iOS-only for now, invite-based, and rolling out first in the U.S. and Canada.

Two notable shifts to watch:

• Copyright controls move to opt-in. OpenAI says rightsholders will get granular, opt-in character controls, a pivot from earlier “opt-out” chatter. Expect fewer unauthorized IP mashups and a clearer framework for studios.

• Monetization is coming. Beyond throttling during peak demand, OpenAI hints at revenue sharing with rightsholders. Translation: a path to fund high-compute video creation while keeping studios at the table.

Why it matters: If Sora becomes the default place to watch and make short AI films, creators get distribution plus tools, brands get safer IP lanes, and businesses get a new ad/UGC surface, without reinventing their production pipeline.

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ON THE HORIZON 🌅

Instant Checkout in ChatGPT (Etsy + Shopify) and the Agentic Commerce Protocol

ChatGPT isn’t just recommending products anymore; it’s now closing the loop. Instant Checkout lets users buy inside the chat, starting with U.S. Etsy sellers and Shopify “coming soon.” Under the hood is the Agentic Commerce Protocol (ACP), an open standard co-built with Stripe so merchants can plug in without ceding customer relationships.

What’s different:

• Ranked by relevance, not pay-to-play. Being discoverable is free; fees land on completed purchases.

• You stay merchant of record. Orders, payments, fulfillment, and CRM are still yours.

• Future-proofing for agents. ACP aims to be the handshake between AI agents and commerce systems (Stripe today, others via shared token/delegated payments specs).

If you sell online, this is where AI search → comparison → purchase happens in one pane of glass. Prepare your feed, map your checkout, and test attribution early.

LATEST IMPORTANT NEWS 📰

Anthropic Goes Global

Claude’s enterprise footprint now skews international (~80% usage outside the U.S.). Anthropic plans to triple its international headcount and 5x the applied AI team, adding hubs across Europe and APAC (Tokyo, Dublin, London, Zurich). The pitch: a pure-play AI stack and verticalized deployment help (think: regulated industries, data sovereignty, 24/7 support).

Supabase Rockets to a $5B Valuation

A fresh $100M Series E caps a year of rapid funding, cementing Supabase as the default open-source Postgres + auth + storage + vector backend for “vibe-coding” app builders. With adoption across Lovable, Bolt, Replit, Cursor, Claude Code and even Figma, Supabase is now the fast, pragmatic way to stand up AI app backends without bespoke ops.

Perplexity’s Comet Browser Goes Free

The AI-first browser opens to everyone, keeping the sidecar assistant that summarizes, navigates, and manages content as you browse. Max users get a new “background assistant” with parallelized tasks you can monitor from a mission-control dashboard (think: price-hunt flights, stage a cart, draft an email). The test for teams: does it meaningfully reduce tab-sprawl and context switching?

FOR THE TECHNICALLY INCLINED 🛠️

Tinker: Fine-Tune Open Models with LoRA Without Babysitting a Cluster

Thinking Machines Lab (co-founded by former OpenAI CTO Mira Murati) introduced Tinker, a managed API that splits the difference between black-box fine-tuning and rolling your own infra. You keep control over data, algorithms, and training loops; Tinker handles scheduling, orchestration, and failure recovery.

Highlights:

• Models: Llama-3.x through Qwen3, including large MoEs (e.g., Qwen3-235B-A22B).

• Primitives: forward_backward, optim_step, sample, save_state—compose your own SFT/RL stacks.

• LoRA adapters: Lower cost, shared GPU capacity, faster iteration.

• Weights: Download intermediates and finals for auditability and portability.

Early users (Princeton, Stanford, Berkeley, Redwood) ran theorem proving, chemistry reasoning, and async off-policy RL with tool use. If your team wants frontier-ish performance without DevOps drag, Tinker’s worth a pilot.

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AI TOOL OF THE DAY 🚀

iMideo: Turn a single image into a short video with minimal effort. Perfect for quick product shots, social teasers, or concept previews when you don’t have time for a full Sora run.